We are Counter Intelligence Retail

Counter Intelligence Retail (CIR) is an independent retail development consultancy that works with some of the worlds leading brand owners and retailers 

A UK based agency with global experience, CIR provide compelling market intelligence and insight, develop commercial propositions for brands and categories and create amazing shopping experiences all over the world

The CIR Group is made up of 3 specialist functions which offer a dedicated service aimed at optimising all elements of the retail landscape.

CIR Live!
Providing tactical ‘on the ground’ activation support for brands, categories and retailers.
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CIR Research
Unlocking the knowledge and insight needed to drive brand, category and retail strategy through unique exploratory methods.
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CIR Category Development
Creating a data driven platform for developing engaging shopper tactics and informing retail improvement.
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Latest News

CIR Business Lounge Launches New Module
CIR announce the successful launch of Global Traveller Statistics module to the Business Lounge service, bringing new levels of detailed analysis and information about global passenger movements to the industry.
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CIR Business Lounge succesful launch
Travel Retail’s newest and most comprehensive intelligence hub, CIR Business Lounge, www.cirbusinesslounge.com has proved to be a great success since its launch in July 2013.
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CIR New Research Appointment
Counter Intelligence Retail announces further expansion of Research client service team
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