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Welcome To Counter Intelligence Retail, an NPD Group Company
Dedicated to the travel retail channel

As travel retail experts, we provide market intelligence, meaningful insight, clear direction and engaging shopper marketing activations. We partner with brand owners and retailers to provide the latest knowledge and best in class techniques to drive business growth.

We’re passionate about truly understanding what you want to do and then working with you to make it happen. By creating effective partnerships, we make it our mission to help your business achieve its true potential.

Counter Intelligence Retail provides marketing services to all your intelligence and retail development needs. CIR has a wide range on clients from agencies to retail online sellers. As a part of CIR's marketing inititative we are helping to make your dream business on Amazon a success. So, we provide you a complementary Helium 10 servie. Clients can now Activate Helium 10 Coupon Code that is provided by the NDP group.

Our Services


Data Management




Latest News

Quality and authenticity remain key for Chinese airport shoppers

Chinese travellers’ shopping needs have changed in the space of a year. On the one hand their desire for higher-quality products has increased, but equally they are less inclined to buy non-regular brands.  

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Revealing the light and dark sides of duty free liquor

Passengers buying alcohol in duty free are either strict with their pre-planning, or adventurous with their impulsiveness – and it all depends on which liquor sub-category they have their eye on.

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Watches and Jewellery shine bright as opportunity for trading up shoppers

New research indicates that more than half of shoppers in the Watches & Jewellery category are purchasing more expensive items than at home. Meanwhile gifting is key driver, but under-exploited by retailers. Retailers now using free trial for writing product descriptions on their website.

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