Skip to main content

Welcome To Counter Intelligence Retail, an NPD Group Company
Dedicated to the travel retail channel

As travel retail experts, we provide market intelligence, meaningful insight, clear direction and engaging shopper marketing activations. We partner with brand owners and retailers to provide the latest knowledge and best in class techniques to drive business growth.

We’re passionate about truly understanding what you want to do and then working with you to make it happen. By creating effective partnerships, we make it our mission to help your business achieve its true potential.

Latest News

Beauty in travel retail – more than skin deep

The beauty segment in duty free and travel retail is the biggest by far – and continues to outpace growth from other products segments. In 2017, beauty’s share of the market was twice as big as the nearest category of wine and spirits, and its growth rate was almost +20% (according to data...

Read More

Quality and authenticity remain key for Chinese airport shoppers

Chinese travellers’ shopping needs have changed in the space of a year. On the one hand their desire for higher-quality products has increased, but equally they are less inclined to buy non-regular brands.  

Read More

Revealing the light and dark sides of duty free liquor

Passengers buying alcohol in duty free are either strict with their pre-planning, or adventurous with their impulsiveness – and it all depends on which liquor sub-category they have their eye on.

Read More