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Welcome To Counter Intelligence Retail
Dedicated to the travel retail channel

As travel retail experts, we provide market intelligence, meaningful insight, clear direction and engaging shopper marketing activations. We partner with brand owners and retailers to provide the latest knowledge and best in class techniques to drive business growth.

We’re passionate about truly understanding what you want to do and then working with you to make it happen. By creating effective partnerships, we make it our mission to help your business achieve its true potential.

Latest News

Incrementality and differentiation key to unlocking business traveller sales

Ever-present business travellers are more diverse than retailers might think based on a new study. Yet they share some key shopping traits: they are more likely than the average passenger to trade up – and they are impressed by a truly differentiated retail offer than they are by simple...

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Adventure-seeking Millennials crave retail engagement

Experiences are driving Millennial travel decisions and the same is true for their purchasing choices in travel retail. Detailed insight from CiR's latest research study reveals top-line conclusions for this important travelling demographic.

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#SOTN18: The most thought-provoking analysis of travel retail to date

Counter Intelligence Retail have released an in-depth and incisive review of the duty free and travel retail business. The report doesn’t pull any punches in order to drive down to the all-important question: what does opportunity really look like in 2018 for both retailers and...

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