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Welcome To Counter Intelligence Retail
Dedicated to the travel retail channel

As travel retail experts, we provide market intelligence, meaningful insight, clear direction and engaging shopper marketing activations. We partner with brand owners and retailers to provide the latest knowledge and best in class techniques to drive business growth.

We’re passionate about truly understanding what you want to do and then working with you to make it happen. By creating effective partnerships, we make it our mission to help your business achieve its true potential.

Latest News

Chinese continue their rush to Europe; Spain a market to watch

Despite lower per-head spending being seen by Chinese travellers in some markets, the European duty free and travel retail market is still benefiting – with Spain doubling its numbers.

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CiR releases its most in-depth Chinese traveller attitudes and behaviour survey

Travel retail analyst, research and category expert, Counter Intelligence Retail has launched its largest and most comprehensive study of Chinese travellers’ attitudes to shopping in the duty free and travel retail market. 

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Can high conversion rates at border stores continue as more Millennials travel?

New primary research by Counter Intelligence Retail shows a very high conversion rate of 79% at Asian duty free border stores – which contrasts sharply with rates seen at airports.

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