Welcome To Counter Intelligence Retail
Dedicated to the travel retail channel
As travel retail experts, we provide market intelligence, meaningful insight, clear direction and engaging shopper marketing activations. We partner with brand owners and retailers to provide the latest knowledge and best in class techniques to drive business growth.
We’re passionate about truly understanding what you want to do and then working with you to make it happen. By creating effective partnerships, we make it our mission to help your business achieve its true potential.
Revealing the light and dark sides of duty free liquor
Passengers buying alcohol in duty free are either strict with their pre-planning, or adventurous with their impulsiveness – and it all depends on which liquor sub-category they have their eye on.
Watches and Jewellery shine bright as opportunity for trading up shoppers
New research indicates that more than half of shoppers in the Watches & Jewellery category are purchasing more expensive items than at home. Meanwhile gifting is key driver, but under-exploited by retailers.
Incrementality and differentiation key to unlocking business traveller sales
Ever-present business travellers are more diverse than retailers might think based on a new study. Yet they share some key shopping traits: they are more likely than the average passenger to trade up – and they are impressed by a truly differentiated retail offer than they are by simple...
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