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CiR Guide to Category Management 2016 - Available Now

For the last 10 years, CiR has been developing and implementing successful category management strategies for travel retail’s leading brands and retailers. In 2016 CiR are delighted to share their approach in this newly released e-brief publication.

During the last decade, CiR has developed a streamlined and unique approach to bringing category management techniques to the channel, an approach that is now the foundation for some of the industry’s most celebrated category and store experiences.

The CiR approach to category management follows a simple five step process, yet its concise methodology ensures that all appropriate data points and all relevant intelligence is considered and utilised in the output of any strategic recommendations. With the fundamental objective of making retail enticing yet easy to understand and shop, CiR’s approach to category management has proven to deliver more than 10% sales growth where implemented.  

Drawing on experience from more than 1,250 projects, CiR is delighted to share its guide to category management in travel retail. To view sample pages of the eBrief publication please click here.

CiR Guide to Category Management 2016 - Available Now

To request your copy of 'CiR Guide to Category Management 2016' please complete the form. Once submitted a copy will be sent to you via email.