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CIR

NPD group completes acquisition of CiR

As announced in December 2016, the NPD Group, a global provider of information and advisory services, has completed its acquisition of CiR.

As of 1 January, CiR is now officially part of the NPD Group, giving access to NPD’s experience of point of sale tracking and information gathering gained from their work across more than 20 categories and 1,200 retailers in 36 different countries. Completion of the deal now gives CiR immediate access to more information and more data to provide their clients with richer insight and advice.

Garry Stasiulevicuis (now President, CiR) comments: “We’re delighted to now officially be part of the NPD family and have additional resources and information available to use with our clients".

NEW PRODUCTS TO MARKET

“NPD have such a high level of expertise and information across a breadth of categories and countries that add immediate and complementary value to the depth of information we already make available to our clients.”

In addition to having more information available to use with clients now and in the future, CiR will also be leveraging the NPD expertise to bring new and exciting products to market.

Stasiulevicuis adds: “The expertise and infrastructure that NPD hold in global point-of-sale tracking is exceptional. With their relationships, combined with our industry expertise, we’re excited about bringing new and real-data led products to market to give brands and operators the information they’re looking for in today’s challenging retail landscape”.