By examining the key issues and opportunities being faced in travel retail, CiR develop research studies that provide you with the insight and direction you need to maximise sales. We provide a variety of topical ready-to-buy reports and create bespoke, in-depth studies tailored to meet your needs.
Using our online ShopperREACH panel, as well as face-to-face interviews with travellers and shoppers in airports, our research reports bring to market vital insight for the travel retail industry. Our research reports cover all key categories, providing findings that are relevant and informative. Our reports include an in-depth understanding of shopper profiles, their shopping and purchasing behaviour, and their motivations and barriers to purchase.
CIR’s research report prices start from £5,000 each. Please contact the Research Team on +44 (0) 8459 013640 for more details.
Available Now: the first in a series of Nationality reports, focusing on Chinese Tier 2 & 3 travellers. The report provides insight on purchasing behaviour and perceptions across 7 categories, with recommendations for attracting these important travellers and converting them into buyers.
Coming Soon: Russian travellers (available June - including the impact of recent economic turbulence); and South Korean travellers
CiR’s new series of in-depth research reports on travel retail’s hot topics. The first in the series, In-Flight duty free 2015, provides detailed analysis of channel perceptions, user behaviour, and category performance, providing the insight and intelligence needed to drive success in this key travel retail channel.
Coming Soon: Nordic / Baltic Ferries (available August); and Asian Cruises - key maritime travel retail channels
The Digital Age
The Digital Age, examines the new opportunities presented by Digital and Social Media, showing how travellers in major global airports engage with the new digital landscape; highlighting key priorities for successful digital executions in travel retail.
Using our intelligence and research expertise, CiR designs and creates bespoke market research projects to meet the specific needs of individual clients. With airport specific research to filming research for merchandising strategy assessment, CiR can provide you with the unique insights and intelligence your business requires.