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CIR

CiR To Unveil 2017 Research Plan & New Product Enhancements

CiR, Travel Retail's commercial development specialist, are delighted to announce the unveiling of their latest research and enhanced client services plan at October's TFWA World Exhibition.

CiR will be sharing exciting new services and their most extensive research plan to date as they continue to bring the most relevant intelligence and useable data to the industry’s brands and retailers.

CiR advise they’ll be launching a significantly enhanced research plan with studies planned to understand the evolution in behaviour of key nationalities, a focus on key-category understanding and insight, as well as new intelligence into the Border Store and Downtown business in key geographical locations.    

In addition, CiR state they’ll be integrating research in to its traveller and data intelligence hub, Business Lounge. CiR Managing Director, Garry Stasiulevicuis says, “We’re offering our clients convenient access to the latest research via our partnerships. We’re providing access to existing and new research reports as well as committing to adding new data and shopper intelligence throughout the year.”

In a further development, CiR advise they’ll be developing a suite of quarterly Retailer Reports to give brands a more detailed understanding of the retail landscape on an operator by operator basis. Utilising intelligence from the Business Lounge system, delivering current and forecast traveller movements across the globe, reported by retailer down to a granular terminal level, will provide brands with the all the insight they need to plan retail strategy and activity.

For more information on Business Lounge and to arrange a meeting at Cannes please contact Simon Best Simon@counterintelligenceretail.com      

Or for more information on research, please contact Stephen Hillam StephenH@counterintelligenceretail.com