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CIR

CiR North American and Caribbean Cruise Report 2015 - Available now

CiR has launched an innovative report into the Duty Free shopping channel onboard North American and Caribbean Cruise Ships. The latest in the CiR series of 'Industry Insider' reports, this focus on North American and Caribbean Cruise Travellers joins previously published research on Asian Cruise Travellers, and will be complemented in 2016 by insight into European Cruise Travellers.

As the leading global cruise region, North American and Caribbean cruises represents a key Duty & Tax Free retail channel. Accounting for over 40% of global cruise traffic in 2014, and the American nationality being the largest consumer group of cruises globally, this key report provides insight into how to successfully appeal to the Cruise market and grow sales in this sector.

Through in-depth research amongst 800 recent Cruise passengers, the North American & Caribbean Duty and Tax Free Retail report adds further insight to knowledge of this sector through in-depth analysis of;

  • The American Cruise Traveller
  • Duty/Tax Free Shopping
  • Awareness & Perceptions
  • Buyers
  • Browsers (Non-Buyers)
  • Non-Visitors
  • Categories & Products
  • On-Board Alcohol Supplement (an exclusive supplement available to Liquor clients)

A must-read for BRAND OWNERS looking to develop their regionally focused channel sales strategy; CRUISE OPERATORS & RETAILERS and PORT RETAILERS seeking to enhance their understanding of this key market; and other TRAVEL RETAIL SPECIALISTS looking to enhance their knowledge of Cruise passengers in this region.

Available now this report offers excellent value at £5,000 (€7,080) per client. The Liquor On-Trade Report is available to Liquor clients for a further £1,000 (€1,415).

For more information click here or email Stephen Hillam, Research Manager on StephenH@counterintelligenceretail.com