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CiR launches new insights into Indian and Russian Travellers

Making up half of the championed BRIC nations, Russian and Indian travellers are returning to consistent and strong growth, representing a phenomenal opportunity for brands and retailers in travel retail. CiR Research, the industry-leading insights provider, unlocks the prospects with these nations' travellers, revealing how travellers become shoppers, and how their journey can be tapped into.

The Indian Traveller

India is the sixth largest Asian country in terms of international passengers, and growing almost 10% annually. With huge enhancements in domestic connectivity, more Indian travellers than ever before are taking to the international skies.

What do we know? A hyper-connected traveller who plans and books their journey online, and seeks recommendation and influence from their online tribe, the Indian Traveller is open to influence along the travel journey. To find out more, click here

The Russian Traveller

One year on from the green shoots of recovery in passenger numbers, and Russia continues to boom, making it the fastest growing European country for international traffic. Returning to levels not seen since 2013, how have the Russian Traveller's needs and expectations changed?

What do we know? A digitally immersed traveller who plans their journey online, but still comfortable with traditional transactions. The Russian Traveller retains an omni-channel approach to their journey and shopping. To find out more, click here

Commenting on the launch, CiR President, Garry Stasiulevicuis says, “At CiR we're constantly looking to enhance our offering, and that's why for these nationality reports we're looking beyond the shopper journey and taking a holistic view of the traveller. The retail opportunity forms a part of the their travel journey, but with omi-channel marketing and digital immersion the channel can now understand shopping along all points of the traveller's journey, in addition to our usual thorough investigation of shopper behaviour within the physical store".

Available to order now, these reports offers significant potential for retailers and brands, each priced at £6,000 (GBP). 

To find out more about this report or to discuss, please contact Stephen Hillam at stephenh@counterintelligenceretail.com