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CIR

CiR British Nationality Report 2016 - Available now

CiR has launched the latest insight into the British Traveller and Shopper in Duty Free in 2016. 

As the second largest nationality group travelling internationally, the British traveller remains significant to the duty free sector and this report unlocks the next opportunities within this significant travelling nationality.With over 85 million passengers flying in the year to March 2016 and growing at +8% annually, the British nationality as a travelling population remains critical to duty free sales. The USA is the only country to have more international passengers travelling in the same period. 

With detailed analysis and comment that covers Alcohol, Beauty, Confectionery, Fashion & Accessories, Jewellery, Tobacco and Watches categories, the report provides a fresh perspective on this hugely important traveller group and predicted behaviour for the 2016 peak holiday period and beyond. 

This report is essential reading for those wishing to understand and respond to British shoppers’ changing behaviours in Duty and Tax Free retail. Based on in-depth research with 1,600 recent British travellers, the report is crucial for those wishing to increase sales amongst this significant travelling population by understanding the purchase motivations and triggers, and how to succesfully engage with travellers.

For more details of the report content and for purchase options, please click here