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CIR

CiR American Nationality Report - Available now

Completing the CiR 2016 series of Nationality reports, the American nationality report brings new insight and understanding to the powerful American Traveller and Shopper in Duty Free.

Americans are the most travelled nationality in the world - in the 12 months to April 2016, American international passengers increased by 10% to over 110 million. This growth looks set to continue, reflecting a strong recovery and healthy outlook after the recent economic downturn. In particular, Millennials – born between 1981 and 2000 – are expected to have a major economic impact on all markets in future, including travel retail.

This report provides a detailed snapshot of current shopping behaviour and spending patterns amongst American Duty Free shoppers worldwide. Throughout the report, key differences in attitudes and behaviour amongst younger Americans (aged under 35) vs. older shoppers are highlighted, along with other key consumer segments, to provide insight into how best to meet the diverse needs of this significant travelling population.   

With detailed analysis and comment that covers Alcohol, Beauty, Confectionery, Fashion & Accessories, Jewellery, Tobacco and Watches categories, the report provides a fresh perspective on this hugely important traveller group. 

The report is based on in-depth research with 1,600 recent American travellers, and is crucial for those wishing to increase sales by understanding their value to the travel retail channel and how to encourage future purchasing.

For more details of the report content and for purchase options, please click here