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Welcome To Counter Intelligence Retail
Dedicated to the travel retail channel

As travel retail experts, we provide market intelligence, meaningful insight, clear direction and engaging shopper marketing activations. We partner with brand owners and retailers to provide the latest knowledge and best in class techniques to drive business growth.

We’re passionate about truly understanding what you want to do and then working with you to make it happen. By creating effective partnerships, we make it our mission to help your business achieve its true potential.

Latest News

What makes a Chinese millennial tick? CiR research reveals key insights

CiR research shows how to be relevant to the significant Chinese millennial traveller and why travel retail must understand this vital shopper. 

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‘Maximise the opportunity with an engaged audience’ CiR reveals how to please Asian cruisers

Between 2012 and 2014, Asian Cruise passenger numbers expanded at an average annual rate of 34%, driven by strong annual growth of 79% among Chinese travellers. As a result, tour operators have not only expanded passenger capacity, but also tailored services to incorporate high-end shopping...

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‘Brazilian shoppers love the beauty category, but plan well’ CiR research reveals

Continuing the CiR review of messages shared at TFWA Cannes, we look in more detail at the insights to come from the annual L’Oréal Travel Retail press conference, and the implications for Brazilian beauty shoppers.

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